BePro
BePro is a new model of vocational training that offers 208 studies grouped into 11 professional fields. The Consorci d’Educació de Barcelona commissioned us to create a video to promote this new model at the Saló de l’Ensenyament 2023 and showcase the diversity and richness of Vocational Education and Training.
For this piece, we combined motion graphics with footage recorded by our filmmakers in different educational centres. The result is an exciting and modern video that conveys a contemporary vision of Vocational Education and Training.
In addition to being showcased at the Consorci’s booth at the Saló de l’Ensenyament, we also developed 11 pieces for their social media channels, each focused on a different educational field.
Client: Consorci d’Educació de Barcelona
Primary distribution channel: Saló de l’Ensenyament
Secondary distribution channels: Instagram, Twitter, Facebook
Adaptations: widescreen, vertical
Genre: institutional communication
