Poderoses
A program about sports, life, and being a woman in the 21st century.
The program had its first season that aired on Fibracat TV in 2022.
It was sponsored by the Secretaria General de l’Esport de la Generalitat de Catalunya, which used the transmedia material generated by the program (interview clips and promotions) on its social media.
The Program
The world of women’s sports is currently experiencing a golden moment. The sporting successes of many female champions and teams have motivated the public and, above all, the media to focus their attention on this 50%, which, despite these advances, continues to be underrepresented.
But these champions are not only celebrated for their sporting achievements but also for their capacity for effort and overcoming obstacles in a sports world that, except in very specific disciplines, has traditionally been highly male-dominated.
Through the experiences of these PODEROSES, the program invites the audience to discover the stories of how these women have broken barriers and forged a path in a traditionally male-dominated world.
Platform: FIBRACAT TV.
Primary broadcast channels: Linear TV and online TV.
Secondary broadcast channels: social media channels of Fibracat TV and the Secretaria General de l’Esport.
Duration: 8 episodes of 25 minutes each.
Genre: talk shows.
Release date: 05/10/2022.
