Súper Laia
Super Laia was born in the midst of the pandemic as a creative way to bring the Pregó dels Infants closer to children who were living in confinement. Played by the charismatic Bea Castelló, this character has become a key pedagogical tool and a beloved reference for children.
The heart of the project are the videos, designed to connect with the youngest with a style close to that of a YouTuber: creative scripts, visual effects, dynamism and an agile and attractive edition that keeps attention and invites participation.
In collaboration with Airun Serveis Culturals and the Barcelona City Council, we have turned Super Laia into a transmedia experience that goes beyond videos and reaches classrooms through materials and activities that combine gamification and storytelling. This strategy allows teachers and students to experience the project not only as an audiovisual series, but as a complete educational universe.
Amb la Súper Laia, l’aprenentatge dels drets dels infants esdevé divertit, accessible i memorable, integrant entreteniment i educació en un relat que connecta, inspira i transforma.
Client: Airun and Ajuntament de Barcelona
Main distribution channels: Educational centers
Secondary distribution channels: Youtube, Instagram
Genre: educatiu
