{"id":2117,"date":"2023-07-26T15:19:48","date_gmt":"2023-07-26T15:19:48","guid":{"rendered":"https:\/\/www.thefolksfilms.com\/portfolio\/super-laia\/"},"modified":"2025-09-19T11:16:03","modified_gmt":"2025-09-19T11:16:03","slug":"super-laia","status":"publish","type":"astra-portfolio","link":"https:\/\/www.thefolksfilms.com\/en\/portfolio\/super-laia\/","title":{"rendered":"S\u00faper Laia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2117\" class=\"elementor elementor-2117 elementor-1277\" data-elementor-post-type=\"astra-portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-304a4a2 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"304a4a2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/vimeo.com\\\/755540794\\\/d535dcb455&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-facf71d\" data-id=\"facf71d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83198eb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"83198eb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bad83a6\" data-id=\"bad83a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d304c36 elementor-widget elementor-widget-heading\" data-id=\"d304c36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u00faper Laia <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4218034 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4218034\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e85cb1a\" data-id=\"e85cb1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c6722b elementor-widget elementor-widget-text-editor\" data-id=\"2c6722b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Super Laia was born in the midst of the pandemic as a creative way to bring the Preg\u00f3 dels Infants closer to children who were living in confinement. Played by the charismatic Bea Castell\u00f3, this character has become a key pedagogical tool and a beloved reference for children. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4d5aa elementor-widget elementor-widget-video\" data-id=\"ca4d5aa\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/yazGTclSJmc?si=ZwR6LC0CPO8JBXwd&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-805081d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"805081d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-964bd93\" data-id=\"964bd93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd1d5ae elementor-widget elementor-widget-text-editor\" data-id=\"fd1d5ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The heart of the project are the videos, designed to connect with the youngest with a style close to that of a YouTuber: creative scripts, visual effects, dynamism and an agile and attractive edition that keeps attention and invites participation.<\/span><\/p><p> <\/p><p><span style=\"font-weight: 400;\">In collaboration with Airun Serveis Culturals and the Barcelona City Council, we have turned Super Laia into a transmedia experience that goes beyond videos and reaches classrooms through materials and activities that combine gamification and storytelling. This strategy allows teachers and students to experience the project not only as an audiovisual series, but as a complete educational universe. <\/span><\/p><p> <\/p><p><span style=\"font-weight: 400;\">Amb la S\u00faper Laia, l\u2019aprenentatge dels drets dels infants esdev\u00e9 divertit, accessible i memorable, integrant entreteniment i educaci\u00f3 en un relat que connecta, inspira i transforma.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ead1aee elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ead1aee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94a2829\" data-id=\"94a2829\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2278e75 puntos elementor-widget elementor-widget-text-editor\" data-id=\"2278e75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Client: <\/b>Airun and Ajuntament de Barcelona<\/p><p><b>Main distribution channels: <\/b>Educational centers<\/p><p><b>Secondary distribution channels:<\/b> Youtube, Instagram<\/p><p><b>Genre:<\/b> educatiu<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2355,"template":"","astra-portfolio-categories":[12],"astra-portfolio-other-categories":[],"astra-portfolio-tags":[],"class_list":["post-2117","astra-portfolio","type-astra-portfolio","status-publish","has-post-thumbnail","hentry","astra-portfolio-categories-branded"],"astra-site-call-to-action":"","astra-site-open-in-new-tab":"0","astra-site-open-portfolio-in":"new-tab","astra-site-url":"","thumbnail-image-url":null,"thumbnail-image-meta":{"alt":"","title":""},"lightbox-image-url":null,"portfolio-type":"page","portfolio-video-url":"","request_time":0.37429094314575195,"_links":{"self":[{"href":"https:\/\/www.thefolksfilms.com\/en\/wp-json\/wp\/v2\/astra-portfolio\/2117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefolksfilms.com\/en\/wp-json\/wp\/v2\/astra-portfolio"}],"about":[{"href":"https:\/\/www.thefolksfilms.com\/en\/wp-json\/wp\/v2\/types\/astra-portfolio"}],"version-history":[{"count":5,"href":"https:\/\/www.thefolksfilms.com\/en\/wp-json\/wp\/v2\/astra-portfolio\/2117\/revisions"}],"predecessor-version":[{"id":3637,"href":"https:\/\/www.thefolksfilms.com\/en\/wp-json\/wp\/v2\/astra-portfolio\/2117\/revisions\/3637"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thefolksfilms.com\/en\/wp-json\/wp\/v2\/media\/2355"}],"wp:attachment":[{"href":"https:\/\/www.thefolksfilms.com\/en\/wp-json\/wp\/v2\/media?parent=2117"}],"wp:term":[{"taxonomy":"astra-portfolio-categories","embeddable":true,"href":"https:\/\/www.thefolksfilms.com\/en\/wp-json\/wp\/v2\/astra-portfolio-categories?post=2117"},{"taxonomy":"astra-portfolio-other-categories","embeddable":true,"href":"https:\/\/www.thefolksfilms.com\/en\/wp-json\/wp\/v2\/astra-portfolio-other-categories?post=2117"},{"taxonomy":"astra-portfolio-tags","embeddable":true,"href":"https:\/\/www.thefolksfilms.com\/en\/wp-json\/wp\/v2\/astra-portfolio-tags?post=2117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}