{"id":2118,"date":"2023-07-26T15:19:48","date_gmt":"2023-07-26T15:19:48","guid":{"rendered":"https:\/\/www.thefolksfilms.com\/portfolio\/super-laia\/"},"modified":"2025-09-19T11:19:28","modified_gmt":"2025-09-19T11:19:28","slug":"super-laia","status":"publish","type":"astra-portfolio","link":"https:\/\/www.thefolksfilms.com\/es\/portfolio\/super-laia\/","title":{"rendered":"S\u00faper Laia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2118\" class=\"elementor elementor-2118 elementor-1277\" data-elementor-post-type=\"astra-portfolio\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-304a4a2 elementor-section-full_width elementor-section-height-min-height elementor-section-items-stretch elementor-section-height-default\" data-id=\"304a4a2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/vimeo.com\\\/755540794\\\/d535dcb455&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-facf71d\" data-id=\"facf71d\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-83198eb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"83198eb\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bad83a6\" data-id=\"bad83a6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d304c36 elementor-widget elementor-widget-heading\" data-id=\"d304c36\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u00faper Laia <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4218034 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"4218034\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e85cb1a\" data-id=\"e85cb1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c6722b elementor-widget elementor-widget-text-editor\" data-id=\"2c6722b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La S\u00faper Laia va n\u00e9ixer en plena pandemia com una manera creativa d\u2019apropar el Preg\u00f3 dels Infants als nens i nenes que viven el confinamiento. Interpretada por la carism\u00e0tica Bea Castell\u00f3, este personaje se ha consolidado com una eina pedag\u00f2gica clau i un referente estimat pels infants.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ca4d5aa elementor-widget elementor-widget-video\" data-id=\"ca4d5aa\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/yazGTclSJmc?si=ZwR6LC0CPO8JBXwd&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-805081d elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"805081d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-964bd93\" data-id=\"964bd93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fd1d5ae elementor-widget elementor-widget-text-editor\" data-id=\"fd1d5ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">El coraz\u00f3n del proyecto son los v\u00eddeos, piensa en conectar con los m\u00e1s j\u00f3venes con un estilo propio de un youtuber: guiones creativos, efectos visuales, dinamismo y una edici\u00f3n \u00e1gil y atractiva que mantiene la atenci\u00f3n y convida a participar.<\/span><\/p><p> <\/p><p><span style=\"font-weight: 400;\">En colaboraci\u00f3n con Airun Serveis Culturals y el Ayuntamiento de Barcelona, \u200b\u200bhem convertit la S\u00faper Laia en una experiencia transm\u00e8dia que va m\u00e1s all\u00e1 de los v\u00eddeos y arriba a las aulas a trav\u00e9s de materiales y actividades que combinan gamificaci\u00f3n y storytelling. Esta estrategia permite que mestres y exalumnos vean el proyecto no nom\u00e9s com una serie audiovisual, sino com un universo educativo completo.<\/span><\/p><p> <\/p><p><span style=\"font-weight: 400;\">Con la S\u00faper Laia, el aprendizaje de los derechos de los beb\u00e9s es divertido, accesible y memorable, integrante del entretenimiento y la educaci\u00f3n en un v\u00ednculo que conecta, inspira y transforma.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ead1aee elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"ead1aee\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94a2829\" data-id=\"94a2829\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2278e75 puntos elementor-widget elementor-widget-text-editor\" data-id=\"2278e75\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Client: <\/b>Airun y Ajuntament de Barcelona<\/p><p><b>Canales de difusi\u00f3n principals: <\/b>Centros educativos<\/p><p><b>Canales de difusi\u00f3n secundarios:<\/b> Youtube, Instagram<\/p><p><b>G\u00e9nero:<\/b> educativo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"featured_media":2356,"template":"","astra-portfolio-categories":[12],"astra-portfolio-other-categories":[],"astra-portfolio-tags":[],"class_list":["post-2118","astra-portfolio","type-astra-portfolio","status-publish","has-post-thumbnail","hentry","astra-portfolio-categories-branded"],"astra-site-call-to-action":"","astra-site-open-in-new-tab":"0","astra-site-open-portfolio-in":"new-tab","astra-site-url":"","thumbnail-image-url":null,"thumbnail-image-meta":{"alt":"","title":""},"lightbox-image-url":null,"portfolio-type":"page","portfolio-video-url":"","request_time":0.33085107803344727,"_links":{"self":[{"href":"https:\/\/www.thefolksfilms.com\/es\/wp-json\/wp\/v2\/astra-portfolio\/2118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.thefolksfilms.com\/es\/wp-json\/wp\/v2\/astra-portfolio"}],"about":[{"href":"https:\/\/www.thefolksfilms.com\/es\/wp-json\/wp\/v2\/types\/astra-portfolio"}],"version-history":[{"count":5,"href":"https:\/\/www.thefolksfilms.com\/es\/wp-json\/wp\/v2\/astra-portfolio\/2118\/revisions"}],"predecessor-version":[{"id":3638,"href":"https:\/\/www.thefolksfilms.com\/es\/wp-json\/wp\/v2\/astra-portfolio\/2118\/revisions\/3638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.thefolksfilms.com\/es\/wp-json\/wp\/v2\/media\/2356"}],"wp:attachment":[{"href":"https:\/\/www.thefolksfilms.com\/es\/wp-json\/wp\/v2\/media?parent=2118"}],"wp:term":[{"taxonomy":"astra-portfolio-categories","embeddable":true,"href":"https:\/\/www.thefolksfilms.com\/es\/wp-json\/wp\/v2\/astra-portfolio-categories?post=2118"},{"taxonomy":"astra-portfolio-other-categories","embeddable":true,"href":"https:\/\/www.thefolksfilms.com\/es\/wp-json\/wp\/v2\/astra-portfolio-other-categories?post=2118"},{"taxonomy":"astra-portfolio-tags","embeddable":true,"href":"https:\/\/www.thefolksfilms.com\/es\/wp-json\/wp\/v2\/astra-portfolio-tags?post=2118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}