Els serveis socials al teu costat
The COVID-19 pandemic was not only a health crisis but also a social crisis. In this regard, social workers played a key role in minimizing the impact of this crisis, but their work was not always sufficiently visible or recognized.
Through 4 real stories, we showcase different aspects of the work carried out by social services. We combine a documentary approach with a fictional treatment to create human stories that allow us to explore the less-known aspects of the work of social services.
This campaign is complemented by a piece that combines images from the 4 stories with a narration based on the text of a real letter sent by a user of social services.
The campaign was disseminated on the various social networks of the Ajuntament de Barcelona, where it achieved over 40,000 views, all of which were organic.
Client: Ajuntament de Barcelona
Primary distribution channels: YouTube, Instagram, Twitter, Facebook
Secondary distribution channels: Internal Newsletter of the Department of Social Rights
Genre: micro-documentary
