Observatori Dona Empresa i Economia
The Observatori Dona, Empresa i Economia (ODEE) of the Cambra de Comerç de Barcelona is a think tank dedicated to promoting gender equality in the professional and business fields through studies and training.
Our collaboration with ODEE goes beyond a one-time project and is structured as regular audiovisual production, with a monthly frequency.
At The Folks Films, we are responsible for creating all types of audiovisual content for ODEE, including communication campaigns, after-movies, content marketing, interviews, and infographics for their studies.
Additionally, we also handle the writing and design of their newsletter and provide them with strategic consulting, including the creation of monthly content plans and monitoring their performance on social networks.
Some of the notable projects we have undertaken for ODEE include creating their LinkedIn and Instagram profiles, to which we provide video content.
The campaign “Equality is Urgent,” on the occasion of March 8th, 2023, generated almost 14,000 impressions through Instagram, Twitter, Linkedin, and the distribution of a newsletter.
For the promotion of the study “Equality Plans in the ICT Sector,” we used humour to highlight how often sexism goes unnoticed.
As a way to network and highlight the work of professionals and companies advancing the cause of gender equality, we produce the “ODEE Role Models” and “ODEE Best Practices” series.
We also create after-movies for their most prominent events.
Client: Observatori Dona Empresa, and Economia de la Cambra de Comerç
Distribution channels: YouTube, Twitter, Instagram, Facebook, Newsletter
Services: consulting, agency, audiovisual production, copywriting, graphic design
